Beverley, East Yorkshire | sorrell@gmx.co.uk | +44 7775 663485
Open to travel | Remote-ready | British National
đ Website: https://sorrellfearnall.co.uk/ â please browse for examples of my work and projects
Senior Business Developer | Strategic Growth Leader | CSR & Brand Partnerships
Dynamic and results-driven business leader with over 16 yearsâ experience scaling ventures, leading multimillion-pound growth, and driving social impact through strategic partnerships. Founder of Purely Nutrition Ltd, delivering national health education programmes and CSR solutions for blue-chip clients including NestlĂ©, McCain, McDonaldâs, Warburtons, Tesco, and Merlin Entertainment. Recognised for visionary leadership, innovative business development, and the ability to engage at board level to define strategic and commercial outcomes.
Core Competencies
Strategic Business Development | Corporate Social Responsibility (CSR) | Key Account Management
Brand Strategy & Positioning | Market Expansion | Funding & Bid Writing | Stakeholder Engagement
Leadership & Team Development | Tender Management | Public Speaking | Cross-Sector Collaborations.
Sales professional from inception through to fulfilment gaining tangible result.
Career Summary
Independent Consultant
2017 â Present | UK & Europe
- Providing high-level business development and strategic consultancy to clients across FMCG, retail, hospitality, and property sectors.
- Key Achievements:
- William Jackson Food Group â Led rebranding strategy for The Food Doctor.
- McDonaldâs Europe â Introduced new healthy menu options and redeveloped the Happy Meal to under 150 calories.
- Tesco â Managed rollout of ‘Growing for Schools Initiative’ across 250 primary schools.
- Merlin Entertainments Group â Reimagined food offerings across Alton Towers, Legoland, and others.
- Hull Serviced Apartments â Supported ÂŁ3M acquisition and business expansion.
- Green Living Solutions â Authored business plan, secured funding, and established company structure.
Founder & Managing Director
Purely Nutrition Ltd | Dec 2004 â Oct 2017
- Pioneered and scaled a leading education and CSR company with turnover exceeding ÂŁ1.5 million per annum.
- Built nationwide contracts with CCGs averaging ÂŁ55k per annum each.
- Created PhunkyFoods.co.uk teaching portal and City & Guilds training programme.
- Forged partnerships with NestlĂ©, Cargill, McCain, and M&S (‘Be Good to Yourself’ range).
- Managed team of 22 across the UK and delivered keynote talks internationally.
- Achievement: Selected for Goldman Sachs 10,000 Small Businesses Leadership Programme.
Senior Sales Account Manager
Barker Brooks Media | Oct 2003 â Dec 2004
- Launched Spa World magazine, securing international advertising and client relationships.
Business Sales Executive
Ethos Events | Jan 2002 â Oct 2003
- Developed and commercialised national sports events with the Football Association of Ireland.
Education & Professional Development
- Goldman Sachs 10,000 Small Business Leadership Programme, Leeds University (2014)
- PRINCE2 Diploma in Project Management (2014)
- BA (Hons) Fine Art, University of Brighton (2000)
- HND Hotel & Catering Institutional Management, East Yorkshire College (1996)
Additional Information
Transferable Skills: Strategic Thinking | Business Development | Funding Research & Bids | Executive Communication | Long-Term Client Retention
Interests: Swimming | Yoga | Music | Networking
References: Available on request
Career Objective
With a proven record of building brands, securing high-value contracts, and leading social impact initiatives, Iâm now seeking a Senior Sales or Business Development leadership role. I thrive on setting ambitious targets, developing strategies to surpass them, and creating meaningful partnerships that drive both revenue and purpose.